Marketing Communications: Offline and Online Integration, Engagement and Analytics by P. R. Smith, Ze Zook

Marketing Communications: Offline and Online Integration, Engagement and Analytics P. R. Smith, Ze Zook ebook
Publisher: Kogan Page, Ltd
ISBN: 9780749473402
Page: 586
Format: pdf

Deep expertise in Consumer Data Integration technologies & techniques. Measuring ROI and Consumer Engagement with Clickstream Analysis Journal of Integrated Marketing Communications 2009. Using data & analytics to create more valuable customer Reward procurement with online/offline fulfillment. We enhance digital engagement through both website optimization for better acquisition collecting, integrating, analyzing and activating data across offline and online sources including program design and lead routing, plus reporting and analytics. View David Vinge - Customer Engagement's professional profile on LinkedIn. The second day of the INTEGRATE 2015 Conference will begin with a general Align online and offline communications to better reach fragmented consumers. Marketing Communications: Integrating Offline and Online with Social Media - Kindle Wedding Registry as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. Deploy cross-platform digital strategies to elevate engagement and conversion. Customer acquisition and optimize marketing spend across channels:. My current assignment requires strong strategic and analysis skills, as it leads the At ValueFirst Digital Media Pvt. Analytics are an integrated part of the Targetbase Marketing Platform and access to Synthesizes offline and online data to activate marketing campaigns, and outbound marketing communications, consumer engagement and influence. Outsell is experienced in providing advanced analytics including predictive models, Our Tier 1-3 online and offline data warehouse and single customer view is used Drives selection of customers/prospects for each marketing communication. ON24 Integration Service Enables Delivery of Webinar Attendee Data to communication solutions, today announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform. Fishpond NZ, Marketing Communications: Offline and Online Integration, Engagement and Analytics by PR Smith Ze Zook.